Local Business Advertising & Google Adwords
"I don't need the Internet to advertise - I'm a local business!"
Okay...
If you could spend £0.04 (or $0.05 in the US) and have a new customer - what would you do with your local business advertising budget?
I hope you would spend that money again and again!
Granted this is the ideal example and you are likely to pay much more then £0.04 per customer you acquire, BUT - herein lies the rub for local businesses:
An internet presence announces your business to the world.
When you are online, you have little control about where traffic is coming to you from (if you are not actively driving traffic that is), but what if you could make sure that people who lived in your area, who buy your goods and would make ideal customers could be targeted!
Google Adwords can help you target local people, not people from New Zealand if you live in the UK - but people close to you.
Pinpoint geographic targeting of prospects is an optimum use of your local business advertising budget.
Is it 100% foolproof?
Alas no, but it's a good start.
How do I do it?
Well the easiest way to do this is as follows:
Create a national campaign with your search terms and your location terms - eg: If you're a plumber in Poole then "plumber poole" would be a good keyword.
Create a geo-targeted campaign (this can be done in a couple of ways - I'll leave the nitty gritty details out for now) which means your ads are served to local people when they search for your keywords.
So in the plumber example if a local person types in "plumber" and doesn't mention anything else, your advert will be shown.
So goes the theory anyway.
Does it work all the time?
Like I said - Not always very well.
This is because Google uses IP addresses to determine location and this method is somewhat of a cleaver when a scalpel is required.
It all depends how diligent ISP's are when allocating IP addresses to their customers, the only way you can know is through empirical means.
What if the regional targeting is producing no results?
If this is the case then a national campaign with location terms included (as mentioned above) is your best bet.
If you were to run a national campaign on the same keywords without the location terms, you will be competing with other players who have a national presence for your particular product/service which could prove very expensive.
Your local business advertising budget spend should at the very least give Adwords and PPC advertising in general a tryout. Remember there are an infinite number of keywords in any target market.
Just because the big boys may have a stranglehold on the 'obvious' terms does not mean your market is saturated.
mahesh
dynamic looks
prince history
Mahesh Babu started out his movie career as a child actor in his father's films before making his debut as a Hero.
Mahesh Babu Debuted with Rajakumarudu in telugu Industry as a Hero.The movie co-starred Preity Zinta who played the heroes romantic interest. The movie received good response at the box office.
His 2nd movie was Yuvaraju ,Sakshi sivanand and Simran were cast opposite Mahesh, The movie failed to make an impact and considered Flop at the box office.
His 3rd Movie was Vamsi co-starring Namratha Shirodkar whom he married later on. The movie also featured his father Krishna in a pivotal role. The movie didn't do well at box office and was declared a Flop.
His 4th Movie Murari directed by Krishna Vamsi and co-starring Sonali Bendre provided him the much needed breakthrough. Movie was declared as HIT & the music was an instant hit and it proved Mahesh's ability as an actor.
His 5th and the first Cowboy Movie in his generation was Takkari Donga . Despite heavy expectations the movie did average collections and considered as Flop at the box office.
His 6th Movie was Bobby With arti agarwal as a Heroine and Directed By shoban was a Flop
His 7th Movie was what all His Fans were lookin for Okkadu .This Movie directed by gunasekhar was a Blockbuster and remained the best film till then, With this movie Mahesh became one among the young top heroes of telugu industry
His 8th movie was Nijam , Though the Movie Didn't do well at the Box office and was declared a Flop - it was applauded by the movie critics and Mahesh Won the Nandi Award for Best Actor for this film.
His 9th Movie was Naani , Directed By surya. Mahesh always tried Novelty in his films and this time he did a Experiment with a Different Story of science fiction which resulted as a Flop, this movie did not do well at the box office but the audio was a big hit.
His 10th Movie was Arjun Directed By gunasekhar, this is a Family movie which was Average to above average flick
His 11th Movie was Athadu Directed By Trivikram srinivas this was a Huge Hit in southindia and Overseas. the Music added to the Success of the Story. The Movie's screenplay was Critically acclaimed as best till date that time. Mahesh Won the Nandi Award for Best Actor for this film. He Did it again for the second time.
His 12th movie was Pokiri is a BlockBuster, Undoubtedly the Highest grosser in the History of telugu Cinema in India as well as Overseas Till Date. This is the Film that has been watched by film People from Bollywood,Kollywood Like Amitabh Bachchan , Abhishek Bachchan, Joseph Vijay Etc. His performance was applauded by even Ram Gopal Varma and Amitabh Bachchan.[3] Mahesh's potential attracted Different Media giants like UTV to come to Telugu Industry. Now Pokiri is also being made in Bollywood under the name Wanted Dead or Alive starring Salman Khan.
His 13th Movie Sainikudu had a tremendous opening but failed to live up to expectations and became a Flop at boxoffice. Trisha was starred against him.
His 14th Movie was Athidhi in which he paired with Amrita Rao. After the huge success of Pokiri, its been highly difficult to Mahesh to match the expectations, and This was a Commercially Successful Movie but Didn't go on a long Run and the result is Flop.
His Next film is Varudu in the direction of Trivikram Srinivas and A Warner Bros- Soundarya Rajnikanth film directed by Puri Jagannadh.
Mahesh Babu Debuted with Rajakumarudu in telugu Industry as a Hero.The movie co-starred Preity Zinta who played the heroes romantic interest. The movie received good response at the box office.
His 2nd movie was Yuvaraju ,Sakshi sivanand and Simran were cast opposite Mahesh, The movie failed to make an impact and considered Flop at the box office.
His 3rd Movie was Vamsi co-starring Namratha Shirodkar whom he married later on. The movie also featured his father Krishna in a pivotal role. The movie didn't do well at box office and was declared a Flop.
His 4th Movie Murari directed by Krishna Vamsi and co-starring Sonali Bendre provided him the much needed breakthrough. Movie was declared as HIT & the music was an instant hit and it proved Mahesh's ability as an actor.
His 5th and the first Cowboy Movie in his generation was Takkari Donga . Despite heavy expectations the movie did average collections and considered as Flop at the box office.
His 6th Movie was Bobby With arti agarwal as a Heroine and Directed By shoban was a Flop
His 7th Movie was what all His Fans were lookin for Okkadu .This Movie directed by gunasekhar was a Blockbuster and remained the best film till then, With this movie Mahesh became one among the young top heroes of telugu industry
His 8th movie was Nijam , Though the Movie Didn't do well at the Box office and was declared a Flop - it was applauded by the movie critics and Mahesh Won the Nandi Award for Best Actor for this film.
His 9th Movie was Naani , Directed By surya. Mahesh always tried Novelty in his films and this time he did a Experiment with a Different Story of science fiction which resulted as a Flop, this movie did not do well at the box office but the audio was a big hit.
His 10th Movie was Arjun Directed By gunasekhar, this is a Family movie which was Average to above average flick
His 11th Movie was Athadu Directed By Trivikram srinivas this was a Huge Hit in southindia and Overseas. the Music added to the Success of the Story. The Movie's screenplay was Critically acclaimed as best till date that time. Mahesh Won the Nandi Award for Best Actor for this film. He Did it again for the second time.
His 12th movie was Pokiri is a BlockBuster, Undoubtedly the Highest grosser in the History of telugu Cinema in India as well as Overseas Till Date. This is the Film that has been watched by film People from Bollywood,Kollywood Like Amitabh Bachchan , Abhishek Bachchan, Joseph Vijay Etc. His performance was applauded by even Ram Gopal Varma and Amitabh Bachchan.[3] Mahesh's potential attracted Different Media giants like UTV to come to Telugu Industry. Now Pokiri is also being made in Bollywood under the name Wanted Dead or Alive starring Salman Khan.
His 13th Movie Sainikudu had a tremendous opening but failed to live up to expectations and became a Flop at boxoffice. Trisha was starred against him.
His 14th Movie was Athidhi in which he paired with Amrita Rao. After the huge success of Pokiri, its been highly difficult to Mahesh to match the expectations, and This was a Commercially Successful Movie but Didn't go on a long Run and the result is Flop.
His Next film is Varudu in the direction of Trivikram Srinivas and A Warner Bros- Soundarya Rajnikanth film directed by Puri Jagannadh.
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