The Exercise Infomercial Phenomenon -
It all started with Jane Fonda. She started an industry with a simple video tape that included a 30 minute beginners program followed by a 60 minute full workout. For Jane it formed the nucleus of an empire that included books, audio recordings and fitness salons that are still in existence today. More importantly, capitalizing on Jane’s success, her workout tapes were followed quickly by everybody with a cut chiseled physique or a machine to help you work off those extra pounds and bring out those abs which quite unbelievably is bigger today than it was yesterday but not as big as it will be tomorrow.
Like they say in the record biz, the hits just keep on coming. Everybody has jumped into the market through the years: Chuck Norris, Lou Ferrigno aka The Hulk from the TV show, even Governor Arnold tried his hand at it. Models, celebrities and just plain folks with a machine have created exercise infomercials and you can count on one thing – more are coming soon to a TV channel in your house.
There’s Pilates, aerobics, toning, step dynamics, yoga, stretch, even specialty exercise tapes for pregnant women, women who have just given birth, women who are thinking about getting pregnant, kids, seniors – and that’s only a small fraction of what is available. Right now there are over 700 titles currently available and at one time or another all of them were presented to the public as an infomercial.
Some exercise infomercials utilized a new form of advertising called the hybrid infomercial. In the hybrid infomercial the product is available immediately as a direct response item and at the same time the item is available in retail stores. Here the infomercial is serving a dual purpose – to make a profit for the manufacturer immediately with credit card phone orders and by creating a brand name identity for the product available in the retail marketplace. With so much product available in today’s infomercial exercise tape market, it’s difficult for any one tape or exercise machine to make a profit for its manufacturer. By utilizing the incredible power of infomercials to reach a wide public base and selling them as a direct response item and a retail item simultaneously, manufacturers have learned how to profit from infomercials even though the market may be oversaturated.
mahesh
dynamic looks
prince history
Mahesh Babu started out his movie career as a child actor in his father's films before making his debut as a Hero.
Mahesh Babu Debuted with Rajakumarudu in telugu Industry as a Hero.The movie co-starred Preity Zinta who played the heroes romantic interest. The movie received good response at the box office.
His 2nd movie was Yuvaraju ,Sakshi sivanand and Simran were cast opposite Mahesh, The movie failed to make an impact and considered Flop at the box office.
His 3rd Movie was Vamsi co-starring Namratha Shirodkar whom he married later on. The movie also featured his father Krishna in a pivotal role. The movie didn't do well at box office and was declared a Flop.
His 4th Movie Murari directed by Krishna Vamsi and co-starring Sonali Bendre provided him the much needed breakthrough. Movie was declared as HIT & the music was an instant hit and it proved Mahesh's ability as an actor.
His 5th and the first Cowboy Movie in his generation was Takkari Donga . Despite heavy expectations the movie did average collections and considered as Flop at the box office.
His 6th Movie was Bobby With arti agarwal as a Heroine and Directed By shoban was a Flop
His 7th Movie was what all His Fans were lookin for Okkadu .This Movie directed by gunasekhar was a Blockbuster and remained the best film till then, With this movie Mahesh became one among the young top heroes of telugu industry
His 8th movie was Nijam , Though the Movie Didn't do well at the Box office and was declared a Flop - it was applauded by the movie critics and Mahesh Won the Nandi Award for Best Actor for this film.
His 9th Movie was Naani , Directed By surya. Mahesh always tried Novelty in his films and this time he did a Experiment with a Different Story of science fiction which resulted as a Flop, this movie did not do well at the box office but the audio was a big hit.
His 10th Movie was Arjun Directed By gunasekhar, this is a Family movie which was Average to above average flick
His 11th Movie was Athadu Directed By Trivikram srinivas this was a Huge Hit in southindia and Overseas. the Music added to the Success of the Story. The Movie's screenplay was Critically acclaimed as best till date that time. Mahesh Won the Nandi Award for Best Actor for this film. He Did it again for the second time.
His 12th movie was Pokiri is a BlockBuster, Undoubtedly the Highest grosser in the History of telugu Cinema in India as well as Overseas Till Date. This is the Film that has been watched by film People from Bollywood,Kollywood Like Amitabh Bachchan , Abhishek Bachchan, Joseph Vijay Etc. His performance was applauded by even Ram Gopal Varma and Amitabh Bachchan.[3] Mahesh's potential attracted Different Media giants like UTV to come to Telugu Industry. Now Pokiri is also being made in Bollywood under the name Wanted Dead or Alive starring Salman Khan.
His 13th Movie Sainikudu had a tremendous opening but failed to live up to expectations and became a Flop at boxoffice. Trisha was starred against him.
His 14th Movie was Athidhi in which he paired with Amrita Rao. After the huge success of Pokiri, its been highly difficult to Mahesh to match the expectations, and This was a Commercially Successful Movie but Didn't go on a long Run and the result is Flop.
His Next film is Varudu in the direction of Trivikram Srinivas and A Warner Bros- Soundarya Rajnikanth film directed by Puri Jagannadh.
Mahesh Babu Debuted with Rajakumarudu in telugu Industry as a Hero.The movie co-starred Preity Zinta who played the heroes romantic interest. The movie received good response at the box office.
His 2nd movie was Yuvaraju ,Sakshi sivanand and Simran were cast opposite Mahesh, The movie failed to make an impact and considered Flop at the box office.
His 3rd Movie was Vamsi co-starring Namratha Shirodkar whom he married later on. The movie also featured his father Krishna in a pivotal role. The movie didn't do well at box office and was declared a Flop.
His 4th Movie Murari directed by Krishna Vamsi and co-starring Sonali Bendre provided him the much needed breakthrough. Movie was declared as HIT & the music was an instant hit and it proved Mahesh's ability as an actor.
His 5th and the first Cowboy Movie in his generation was Takkari Donga . Despite heavy expectations the movie did average collections and considered as Flop at the box office.
His 6th Movie was Bobby With arti agarwal as a Heroine and Directed By shoban was a Flop
His 7th Movie was what all His Fans were lookin for Okkadu .This Movie directed by gunasekhar was a Blockbuster and remained the best film till then, With this movie Mahesh became one among the young top heroes of telugu industry
His 8th movie was Nijam , Though the Movie Didn't do well at the Box office and was declared a Flop - it was applauded by the movie critics and Mahesh Won the Nandi Award for Best Actor for this film.
His 9th Movie was Naani , Directed By surya. Mahesh always tried Novelty in his films and this time he did a Experiment with a Different Story of science fiction which resulted as a Flop, this movie did not do well at the box office but the audio was a big hit.
His 10th Movie was Arjun Directed By gunasekhar, this is a Family movie which was Average to above average flick
His 11th Movie was Athadu Directed By Trivikram srinivas this was a Huge Hit in southindia and Overseas. the Music added to the Success of the Story. The Movie's screenplay was Critically acclaimed as best till date that time. Mahesh Won the Nandi Award for Best Actor for this film. He Did it again for the second time.
His 12th movie was Pokiri is a BlockBuster, Undoubtedly the Highest grosser in the History of telugu Cinema in India as well as Overseas Till Date. This is the Film that has been watched by film People from Bollywood,Kollywood Like Amitabh Bachchan , Abhishek Bachchan, Joseph Vijay Etc. His performance was applauded by even Ram Gopal Varma and Amitabh Bachchan.[3] Mahesh's potential attracted Different Media giants like UTV to come to Telugu Industry. Now Pokiri is also being made in Bollywood under the name Wanted Dead or Alive starring Salman Khan.
His 13th Movie Sainikudu had a tremendous opening but failed to live up to expectations and became a Flop at boxoffice. Trisha was starred against him.
His 14th Movie was Athidhi in which he paired with Amrita Rao. After the huge success of Pokiri, its been highly difficult to Mahesh to match the expectations, and This was a Commercially Successful Movie but Didn't go on a long Run and the result is Flop.
His Next film is Varudu in the direction of Trivikram Srinivas and A Warner Bros- Soundarya Rajnikanth film directed by Puri Jagannadh.
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